The Challenge
The project involved designing two distinct yet connected websites for the Ford Family Foundation (FFF) and its Ignite competition, each with very different audiences and objectives.
The FFF website needed to communicate the foundation’s mission and impact in a friendly, family-oriented way, showcasing who they support while establishing a new visual identity based on colours from a custom-designed logo.
In contrast, the Ignite website was aimed at ambitious university students and early-stage social entrepreneurs, requiring a bold and contemporary design. The site needed to support applications, explain the programme, introduce FFF, and highlight past winners—all while staying within the Ignite branding.
The core challenge was creating two visually different experiences that felt purposefully connected through a shared mission.
Approach
My approach was driven by conversations with the client and learning how they saw themselves in the market place, this lead to two very different websites but with the common values of what Ford Family Foundation stand for
“The website and tools you’ve given
- Lucas Antony,CEO at Bara Co. -
us are killing it in lead generation, and our
AdWords click-through and conversion
rates are going great!”
Reception
After launch, brand interaction across all social channels increased. The brand went from having a few hundreds of thousands of followers to over a million in just a few months.